Sportscene Sandton City
In-Store Recording Studio & Audio-Visual Solutions
Sportscene, established in 1992, is a leading South African retailer of sports-inspired fashion, footwear, and accessories. Known as the “kings of sneakerwear,” the brand blends global and local street culture with trend-relevant sports apparel to create a distinctive retail environment.
With a strong connection to youth culture and urban expression, Sportscene continually evolves its in-store experience — extending beyond retail to create immersive spaces that reflect music, fashion, and lifestyle.
At its Sandton City store, the vision was to bring hip-hop culture to life in a bold and authentic way.
Strategy & Approach
Audionote partnered with Sportscene to design and build a fully functional, state-of-the-art in-store recording studio — transforming retail space into a creative cultural platform. The objective was to move beyond traditional store design and create an experiential environment where music and street culture intersect with fashion.
Our approach included:
- Full studio construction and fit-out
- Installation of soundproof wall panels and acoustic ceiling treatment
- Custom glass partitioning and framing
- Acoustic sound booth doors and isolation integration
- Professional studio equipment supply and installation
Every element was carefully considered to ensure both acoustic performance and visual impact — delivering a studio experience that feels authentic, immersive, and technically sound within a retail environment.
We also supplied Sportscene with the necessary studio equipment, such as: computer monitors, microphones, headphones, and lighting systems, to heighten the recording experience.
The result is a dynamic retail activation space that strengthens brand engagement, celebrates youth culture, and transforms the store into more than just a shopping destination.
Solutions Included
AV
Project Overview Video
Watch the project walkthrough below showcasing the in-store recording studio build and immersive Audio-Visual installation delivered for Sportscene’s Sandton City flagship store.
Specialist Audio-Visual Solutions. Engineered with Confidence.