Bringing a Fresh Digital Experience to A Mall’s Food Court

Digital Signage & Entertainment Solution

A Mall in Cape Town partnered with Audionote to enhance the customer experience within its busy food court through the implementation of a modern digital signage & entertainment solution.

As one of the mall’s key gathering spaces, the food court needed more than simply a visual refresh. The objective was to create a more engaging environment for shoppers while giving mall management a flexible platform for promotions, tenant advertising, announcements, entertainment, and live television content.

We designed and delivered an integrated digital display solution that combines large-format commercial screens, centralized content management, and IPTV distribution across a fibre backbone.

Strategy & Approach

The food court required a solution that would:

Create a more modern and engaging environment for visitors
Improve visibility for tenant promotions and advertising
Provide a centralized platform for managing digital content
Enable flexible scheduling of promotional and informational content
Distribute entertainment and live television across the display network
Integrate digital signage and broadcast content onto a single network
Provide a scalable platform for future content and communication requirements

Solutions Included

Large-Format Digital Displays

Centralised Digital Signage Management

IPTV & Entertainment Distribution

Integrated Broadcast &
Digital Signage

Large-Format Digital Displays

We supplied and installed eleven LG 86-inch commercial displays, strategically positioned throughout the food court to maximize visibility and create a consistent digital experience. The large-format screens provide a high-impact platform for:

Tenant promotions and advertising
Mall campaigns and announcements
Promotional content
Entertainment
Live television broadcasts

Due to the size and positioning of the displays, custom brackets were designed and installed to achieve a clean, integrated appearance while ensuring the screens were securely mounted within the food court environment.

Centralised Digital Signage Management

The display network is powered by LG SuperSign, providing mall management with a centralised platform for managing and publishing content.

This allows content to be updated efficiently across the network, giving the team the flexibility to keep messaging timely, relevant, and engaging.

From promotional campaigns to tenant advertising and mall communications, content can be managed and scheduled from a single platform.

IPTV & Entertainment Distribution

To extend the functionality of the digital display network, we implemented an IPTV Head-End on a fibre backbone, enabling entertainment and live television content to be distributed seamlessly across the food court displays.

The system incorporates Triax technology to support the distribution of broadcast content across the network.

Integrated Broadcast & Digital Signage

A key aspect of the solution was overcoming the challenges associated with DRM-encrypted broadcast content.

The integrated system allows the Mall to schedule selected DStv broadcasts alongside digital signage content, providing greater flexibility over what is displayed, when it is displayed, and where it is distributed.

This brings digital signage and entertainment together within a single connected infrastructure.

The Outcome

Through this partnership, the Mall has transformed its food court into a more vibrant, contemporary, and digitally connected environment.

The eleven large-format displays create greater opportunities for tenant exposure and advertising, while providing shoppers with engaging promotional, informational, and entertainment content.

The integrated digital signage and IPTV infrastructure also gives mall management greater control and flexibility over the content experience, creating a platform that can evolve with future communication and entertainment requirements.